The future of media industry using innovation technologies
- Financiers: European Commission
- Start year: 2011
- Duration: 2 years (completed in 2013)
- Financing: € 34.050
- People helped: 2.000
Description
The ever-changing world of Information Technology impacts all industries, and especially media. Many European communication agencies are trying to become more “advanced” from a technological standpoint so that not lose ground on their world competitors. United Kingdom is an example of innovation in the media industry while Southern Europe still struggle in this field. It is nevertheless necessary to focus on skills and not only on new technologies, so that to ensure a quality output and progress in this industry. The main goal of the project is to transfer innovative practices from the United Kingdom to Southern Europe (Italy, Spain, Greece and Cyprus) though the establishment of a training package destined to journalists, press agents, and all workers in the communication industry. The project, which has started with a meeting in Cyprus last November, will end in October 2013. Several meeting will follow the Cyprus one (London, Spoleto and Greece). The goal of the project is to create an ad-hoc training course in the four partner countries with the support of London’s communication agency MediaTech.